(1) Signs should be located, designed, and maintained to be visually compatible with local shoreline scenery as seen from both land and water, especially on shorelines of statewide significance.

(2) Sign location and design should not significantly impair shoreline views.

(3) Signs of a commercial or industrial nature should be limited to those areas or premises to which the sign message refers.

(4) Billboards and other off-premises signs should not be located on shorelines except for approved community gateway or directional signs.